Posts made in February, 2010

I do not remember exactly when we turned off Donald’s life support. In the days, weeks and months that followed his death, time took on a different dimension. It seemed to matter little then, although I suspect it was nearing midnight, on Sunday 27th February 2000. That ten years have passed seems unbelievable, that the pain has never truly diminished, does not. Donald was our 21 year old son with the world at his feet! He had just passed his international ski instructor’s exams and decided to celebrate, by kayaking a Grade 5 Scottish river in full winter spate. How he capsized remains a mystery, but when he was swept into a massive whirlpool, a safety rope thrown by his friend, failed to come close to his grasp across the ferocious, thunderous cavern. Many...

This is Paul Lupari and he is one of those unusual individuals who welcomes change! In fact, you could say, he has made a career out of it, and often puts himself in the spotlight to explain to his customers, how they can benefit from it too! Recently he decided it was time to invigorate his market place and came up with the idea of creating an unusual campaign to help circulate more product amongst his clients. He knew many of his consumers had been going through a lean time so he decided to put on a show, which is where we came in! Paul wanted actors to illustrate and underline his views with a sprinkling of thespian drama and humor to create emotional impact! We were commissioned to write the screen plays and produce a film of the entire event. You can see an...

By any stretch of the imagination it’s one of those strategies which could go horribly wrong, or might just take off! But these days it’s all about calculated risk, and this is one of them! Now, you might be forgiven for wondering what the iPhone and Mac giant is about to next launch on an unsuspecting world? After all, we’ve only recently been informed about iPad, which, I hasten to add, I’ve already ordered!! Well the answer is nothing! At least not immediately, not that I’m aware of………. You see, this particular Apple initiative, is an Irish organic food venture, centered in the picturesque hilltop village of Kilrea. It’s the brainchild of restaurant owner Barry Dallat who has just issued a national challenge to get everyone...